Revolution in a tube.

It’s a small thing but is just so clever and could be used with so many other products. Really helpful to encourage children to look after their teeth. My youngest struggles with toothpaste tubes even when they are just half empty. That aside, I like to get every little bit of what I pay for. It’s only fair, right?


This redesigned toothpaste tube cleverly squeezes out every last bit.

Could our frustrating nightmare of squeezing and rolling and flattening and pinching and ultimately wasting toothpaste finally be over?

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